Ideas vs. Time

From The Economist – an interesting story about the trend for some ad agencies moving away from billing clients for hours worked to a “value-based” compensation system.

Of particular interest to me is the last graph where author, Ron Baker “thinks service agencies need to grasp that they sell ideas, not time, and that ideas should be generously compensated.”

click here for the story...

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s